Adopt-a-River is focused on direct action taken at the local level. Rotary Clubs, or a coalition of Rotary Clubs, make a long-term commitment to protect, restore and sustain a local waterbody by developing a programme strategy to address the threats and needs impacting the waterway. The programme strategy acts as a focal point bringing together the community and stakeholders, both local and international, to implement projects to benefit the waterbody and the community that surrounds it. The work of the Rotary Clubs is supported and amplified by the Adopt-a-River initiative restoring freshwater ecosystems at a global level.